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Cherokee Nation chief wants Jeep to stop using tribe’s name – NBC News

The principal chief of the Cherokee Nation is calling for Jeep to stop using the name “Cherokee” on its vehicles or by the company.

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The chief of the Cherokee Nation wants Jeep to stop using the tribe’s name on its vehicles.
“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,” Chuck Hoskin Jr., principal chief of the Cherokee Nation, said in a statement.
A Cherokee Nation spokesperson confirmed the statement, which was provided to Car and Driver and published Monday. It was sent to the auto magazine after an inquiry in January.
“Our vehicle names…

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